# Victorian Caravan Hire

## Branding & Ecommerce

## The Brief

The new owner of Victorian Caravan Hire approached Tag The Cat to help create a better customer experience and attract more customers. Our role was to reinvigorate the brand and develop a custom website and booking system to increase bookings.

### The Result

The challenge for this business was an increasingly competitive market, with big players dominating with automated customer experiences. The first task was to develop a new brand identity, logo, and messaging direction. After a brand research phase, an updated spin on a traditional Australian colour palette was developed that evoked the outdoors and a spirit of adventure. The new logo and graphic device calls to mind the romance of a winding road and the nostalgic shape of a traditional caravan. The brand message, 'Make it a real adventure’ tapped into the unique appeal of caravan travel - the desire to connect meaningfully with family and friends and get back to what is real in life.

To showcase the new brand, a new website and custom-built booking system was developed. New messaging and copy was developed across the site, including a new value proposition. The new booking system allows customers to browse different caravans, see prices, and book their holiday instantly. It also provides the business with a high level of pricing complexity, allowing for peak and off-peak rates, minimum hire periods, and special discounts periods to be built-in. Previously, customers were unable to book instantly and were required to email a request before they could view a price. This delay in finalising bookings led some customers to look elsewhere for a quicker and more convenient booking service. From the moment the website was launched, customer bookings increased by 62 percent. Booking management time was also significantly reduced for internal staff.

### Services

- Brand & customer research  
- Brand development  
- Brand Messaging  
- Copywriting  
- UX design  
- Website development  
- SEO  
- Analytics & tracking